![]() Solomon defines _ as "rules of conduct that guide actions in the marketplace the standards against which most people in a culture judge what is right and what is wrong, good or bad." A need is a basic biological motive a want represents one way that society has taught consumers to satisfy the need. In other words, caveat emptor: let the buyer beware. Whether they like it or not, they are obligated to become educated about financial responsibility and appropriate marketplace behavior. There's an old saying: A fool and his money are soon parted.Ī need is a basic biological motive a want represents one way that society has taught consumers to satisfy the need.Ĭonsumers live in modern society. Without marketers' help, they wouldn't know what to buy or for what purpose to buy it. They can't be created or intensified by marketers.Ĭonsumers are lazy. Which of the following does the author of your primary textbook (i.e., Solomon) cite as a counterargument to this criticism? In other words, these critics are saying that marketers create artificial needs. consumerspace Some critics of marketing say that consumers are manipulated into buying products they don't really need-in fact, products that they wouldn't even consider buying if marketers had not instilled "false wants" in them. None of the above Solomon uses the term _ to refer to an environment where individuals can dictate to a company the types of products they want, and how, when, and where they want to learn about them. The "starting point" for the interpretivist point of view is the objective, rational, and universal truth of "what was, is, and will be." The "starting point" for the positivist point of view is the mind of the individual and the unique meanings that the individual attaches to his/her surroundings and experiences. Positivists view the world as a "pastiche"-that is, a mixture of images. Sociology Experimental psychology Regarding interpretivism and positivism, with which of the following statements would the author of your primary textbook (i.e., Solomon) likely agree?Ī consumer researcher who refers to herself as a "postmodernist" could also be accurately labeled as a positivist. ![]() pop-culture In which of the following social science fields are we likely to find researchers who study the micro aspects of consumer behavior? The expression _ refers to the music, movies, sports, books, celebrities, and other forms of entertainment that the mass market produces and consumes. someone who grew up in a highly networked, always-on world and to whom digital technology appears to have always existed. ![]() The term digital native is used to refer to _.
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